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Konsumentenverhalten
Discounts
101
Consumer behaviour
86
Cognition
65
Kognition
64
Need for cognition
40
discounts
39
need for cognition
34
Advertising effects
27
Werbewirkung
27
Pricing strategy
20
Theory
20
cognitive effort
20
Preismanagement
19
Theorie
19
Brand image
18
Markenimage
17
Experiment
16
Brand management
15
Decision
14
Entscheidung
14
Rabatt
14
Rebate
14
Markenführung
13
Pricing
13
Sales promotion
13
Verkaufsförderung
13
Advertising
11
Cognitive effort
11
Discounting
11
Diskontierung
11
Internet marketing
10
Online-Marketing
10
Retail trade
10
Promotional methods
9
Werbung
9
Emotion
8
pricing
8
Börsenkurs
7
Need for Cognition
7
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Online availability
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Undetermined
51
Free
5
Type of publication
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Article
69
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
69
Aufsatz in Zeitschrift
69
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
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Language
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English
71
Author
All
Vashisht, Devika
3
Avramova, Yana R.
2
Bhatt, Siddharth Harshkant
2
Dens, Nathalie
2
Gursoy, Dogan
2
Kaur Ghuman, Mandeep
2
Mann, Bikram Jit Singh
2
Pelsmacker, Patrick de
2
Sreejesh, S.
2
Srivastava, Joydeep
2
Stavins, Joanna
2
Akpinar, Ezgi
1
Andrews, Michelle
1
Andria, Alberto
1
Arslanagic-Kalajdzic, Maja
1
Aspara, Jaakko
1
Baccelloni, Angelo
1
Bai, Billy
1
Balderjahn, Ingo
1
Benbasat, Izak
1
Bergkvist, Lars
1
Biswas, Abhijit
1
Blasco-López, Ma Francisca
1
Bottequin, Ezra
1
Brakus, J. Joško
1
Burman, Bidisha
1
Chan, Fanny Fong Yee
1
Chauvin, Max
1
Chebat, Jean-Charles
1
Chen, Jie
1
Chen, Pei-Ting
1
Chen, Weifeng
1
Cheng, Yimin
1
Chi, Christina Geng-Qing
1
Chiou, Wen-Bin
1
Chiu, Hung-Chang
1
Das, Prasun
1
DelVecchio, Devon
1
Diamantopoulos, Adamantios
1
Dogerlioglu-Demir, Kivilcim
1
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Journal of business research : JBR
6
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer marketing
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Psychology & marketing
2
The journal of product & brand management
2
Asia-Pacific journal of management research and innovation
1
Corporate reputation review : an international journal
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of banking & finance
1
Journal of behavioral and experimental economics
1
Journal of behavioral decision making
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing communications
1
Journal of organizational change management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
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ECONIS (ZBW)
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1
To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
Saved in:
2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price
discounts
on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
3
The fluent online shopping experience
Mosteller, Jill
;
Donthu, Naveen
;
Eroglu, Sevgin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745
Saved in:
4
Does it pay to be honest? : the effect of retailer-provided negative feedback on consumers' product choice and shopping experience
Merle, Aurélie
;
St-Onge, Anik
;
Sénécal, Sylvain
- In:
Journal of business research : JBR
147
(
2022
),
pp. 532-543
Persistent link: https://www.econbiz.de/10013271535
Saved in:
5
Developing a consumer complaining and recovery effort scale
Lu, Lu
;
Gursoy, Dogan
;
Chi, Christina Geng-Qing
;
Xiao, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
5
,
pp. 686-715
Persistent link: https://www.econbiz.de/10011912319
Saved in:
6
Empirical assessment of alternative designs for enhancing different types of trusting beliefs in online recommendation agents
Wang, Weiquan
;
Benbasat, Izak
- In:
Journal of management information systems : JMIS
33
(
2016
)
3
,
pp. 744-775
Persistent link: https://www.econbiz.de/10011635345
Saved in:
7
Buying behaviors when similar products are available under pay-what-you-want and posted price conditions : field-experimental evidence
Gerpott, Torsten J.
;
Schneider, Christina
- In:
Journal of behavioral and experimental economics
65
(
2016
),
pp. 135-145
Persistent link: https://www.econbiz.de/10011640541
Saved in:
8
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
9
Perception of humour banner advertising : a conceptual framework
Makienko, Igor
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011316779
Saved in:
10
Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
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