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Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa; Mishra, Prashant - In: Journal of media business studies 13 (2016) 1/2, pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
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The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda; Lee, Richard; Lockshin, Larry - In: The journal of product & brand management 26 (2017) 6, pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
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When is it necessary to localise product packaging?
Khan, Huda; Lockshin, Larry; Lee, Richard; Corsi, Armando - In: The journal of consumer marketing 34 (2017) 5, pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
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Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng; McColl, Julie; Moore, Christopher - In: International marketing review 39 (2022) 2, pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
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Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.; Mpinganjira, Mercy; Rana, Nripendra P.; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014259246