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Konsumentenverhalten
Relationship marketing
13
Beziehungsmarketing
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4
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Journal of business research : JBR
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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ECONIS (ZBW)
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The price of unconditional love : consumer decision making for high-dollar veterinary care
Brockman, Beverly K.
;
Taylor, Valerie A.
;
Brockman, …
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 397-405
Persistent link: https://www.econbiz.de/10003709302
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2
The price of peace in the household : a commentary on "The price of unconditional love : consumer decision making for high-dollar veterinary care"
Gilly, Mary C.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 406-407
Persistent link: https://www.econbiz.de/10003709312
Saved in:
3
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
Morgan, Robert M.
;
Crutchfield, Tammy N.
;
Lacey, Russell
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 71-87)
.
2000
Persistent link: https://www.econbiz.de/10001456703
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