Narrow search
Showing 1 - 8 of 8
Cover Image
Economically poor buyer : a systematic review of consumer behaviour research confronting to FMCGs
Kumar, Arvind - In: International journal of business innovation and … 27 (2022) 4, pp. 480-507
Persistent link: https://www.econbiz.de/10013252958
Cover Image
Shopping orientations and their inter-relatedness : a study on the poor for CPGs
Kumar, Arvind - In: Journal of global marketing 33 (2020) 4, pp. 289-304
Persistent link: https://www.econbiz.de/10012292810
Cover Image
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Cover Image
Impact of social media advertising on millennials buying behaviour
Arora, Taanika; Kumar, Arvind; Agarwal, Bhawna - In: International journal of intelligent enterprise 7 (2020) 4, pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Cover Image
Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods
Kumar, Arvind; Vohra, Anupama; Dangi, Hamendra Kumar - In: International journal of consumer studies 41 (2017) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10011685499
Cover Image
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao; Kumar, Arvind; Rao, Bramhani - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Cover Image
Interceding of repurchase intention between e-loyalty and word of mouth advocacy : a study of behavioural consequences and antecedents of e-loyalty
Gulati, Shabnam; Gursimranjit Singh; Kumar, Arvind - In: International journal of electronic business : IJEB 18 (2023) 3, pp. 299-319
Persistent link: https://www.econbiz.de/10014309296
Cover Image
The relationship between fashion consciousness and personality traits of generation Y with moderating effect of social influence : an empirical investigation from India
Lochab, Anshu; Salman, Mohammad; Mor, Kiran; Kumar, Arvind - In: International journal of business excellence : IJBEX 32 (2024) 3, pp. 394-412
Persistent link: https://www.econbiz.de/10015061006