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How is social capital formed across the digital-physical servicescape?

Nyrhinen, Jussi; Uusitalo, Outi; Frank, Lauri; Wilska, … - In: Digital business 2 (2022) 2, pp. 1-8

This paper examines how consumers create social capital in their interactions with other customers and service personnel while shopping in retail stores with both physical and digital locations. We draw on the servicescape literature to explore the role of social capital in determining the...

Persistent link: https://www.econbiz.de/10013477701

Product involvement in organic food consumption : does ideology meet practice?

Tarkiainen, Anssi; Sundqvist, Sanna - In: Psychology & marketing 26 (2009) 9, pp. 844-863

Persistent link: https://www.econbiz.de/10003874070

How the source of word-of-mouth influences information processing in the formation of brand attitudes

Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna - In: Journal of marketing for higher education 26 (2016) 1, pp. 64-85

Persistent link: https://www.econbiz.de/10011497255

The usage of large data sets in online consumer behaviour : a bibliometric and computational text-mining–driven analysis of previous research

Vanhala, Mika; Lu, Chien; Peltonen, Jaakko; Sundqvist, Sanna - In: Journal of business research : JBR 106 (2020), pp. 46-59

Persistent link: https://www.econbiz.de/10012158318

The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process

Sipilä, Jenni; Herold, Kristiina; Tarkiainen, Anssi; … - In: Journal of business research : JBR 80 (2017), pp. 176-187

Persistent link: https://www.econbiz.de/10011771485

How service values influence the processing of word-of-mouth in the evaluation of credence beliefs

Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 59-76

Persistent link: https://www.econbiz.de/10011706611

Toward an improved conceptual understanding of consumer ambivalence

Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 147-162

Persistent link: https://www.econbiz.de/10011975491

Non-sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry

Bläse, Richard; Filser, Matthias; Kraus, Sascha; … - In: Business strategy and the environment 33 (2024) 2, pp. 626-641

Persistent link: https://www.econbiz.de/10014467304