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The design and introduction of product lines when consumer valuations are uncertain

Biyalogorsky, Eyal; Koenigsberg, Oded - In: Production and operations management : an international … 23 (2014) 9, pp. 1539-1548

Persistent link: https://www.econbiz.de/10010485197

Should captive sardines be compensated? : serving customers in a confined zone

Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 599-608

Persistent link: https://www.econbiz.de/10003868077

For a few cents more : why supersize unhealthy food?

Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778

Persistent link: https://www.econbiz.de/10008652568

Customer bill of rights under no-fault service failure : confinement and compensation

Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 157-171

Persistent link: https://www.econbiz.de/10009511623

Why do hot dogs come in packs of 10 and buns in 8s or 12s? : a demand-side investigation

Gerstner, Eitan - In: The journal of business : B 60 (1987) 4, pp. 491-517

Persistent link: https://www.econbiz.de/10001037644

Fee or free? : how much to add on for an add-on

Fruchter, Gila E.; Gerstner, Eitan; Dobson, Paul - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 65-78

Persistent link: https://www.econbiz.de/10009125071

Offering Low Price Guarantees to Improve Customer Retention

McWilliams, Bruce; Gerstner, Eitan - 2006

Major retailers in the USA offer Money Back Guarantees (MBGs) under which they return money to dissatisfied customers. Some of these retailers also offer Low price Guarantees (LPGs) under which they promise to refund price differences if buyers find a lower price after purchase. Some researchers...

Persistent link: https://www.econbiz.de/10014058006

The effects of attrition on the growth and equity of competitive services

Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2007) 2, pp. 77-98

Persistent link: https://www.econbiz.de/10003605724

Customer-to-customer interactions: broadening the scope of word of mouth research

Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282

Persistent link: https://www.econbiz.de/10008652134

Social effects on customer retention

Nitzan, Irit; Libai, Barak - In: MSI reports : working paper series (2010) 2, pp. 143-192

Persistent link: https://www.econbiz.de/10009006665