As firms come to realize that a traditional one-size-fits-all policy may no longer be effective, they look for more innovative practices such as personalized offerings and even personalized pricing to differentiate their products and services. In such an environment, it becomes critical to...

Many companies are reluctant to enter the remanufacturing market because of concern with cannibalization of new sales, competition from current remanufacturers, and the willingness of consumers to purchase remanufactured products. What is often missing, however, is an in-depth understanding of...