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Konsumentenverhalten
Consumer behaviour
20
Evolutionary economics
14
Evolutionsökonomik
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Psychologie
7
Psychology
7
Experiment
5
New product development
5
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5
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Saad, Gad
12
Gill, Tripat
7
Griskevicius, Vladas
3
Kenrick, Douglas T.
3
Bernard, H. Russell
2
Cohen, Joel B.
2
Downes, Stephen M.
2
Zhenfeng, Ma
2
Berger, Jonah
1
Cherkas, Lynn F.
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1
Garcia, Justin R.
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1
Greengross, Gil
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Jiang, Ying
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Lewis, David
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Panchal, Shirish
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Ranaweera, Chatura
1
Schoormans, Jan P. L.
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Sejean, Richard
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Stenstrom, Eric
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Sääksjärvi, Maria
1
Vongas, John G.
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Wijnands, Floortje
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Zhao, Ping
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
European journal of innovation management : EJIM
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing and consumer psychology series
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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The SAGE handbook of marketing theory
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ECONIS (ZBW)
19
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1
The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots
Saad, Gad
- In:
Marketing theory
8
(
2008
)
4
,
pp. 425-448
Persistent link: https://www.econbiz.de/10003793790
Saved in:
2
The Darwinian underpinnings of consumption
Saad, Gad
- In:
The SAGE handbook of marketing theory
,
(pp. 457-475)
.
2010
Persistent link: https://www.econbiz.de/10003923200
Saved in:
3
Evolutionary consumption
Saad, Gad
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
3
,
pp. 351-371
Persistent link: https://www.econbiz.de/10009779760
Saved in:
4
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
5
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
6
Is there a mere categorization effect in investment decisions?
Lewis, David
;
Gill, Tripat
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 232-235
Persistent link: https://www.econbiz.de/10011490921
Saved in:
7
Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma
;
Gill, Tripat
;
Jiang, Ying
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
Saved in:
8
"You're not perfect, but you're still my favourite." : brand affective congruence as a new determinant of self-brand congruence
Wijnands, Floortje
;
Gill, Tripat
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1076-1103
Persistent link: https://www.econbiz.de/10012395425
Saved in:
9
When size does matter : dominance versus prestige based status signaling
Panchal, Shirish
;
Gill, Tripat
- In:
Journal of business research : JBR
120
(
2020
),
pp. 539-550
Persistent link: https://www.econbiz.de/10012417162
Saved in:
10
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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