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Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - In: Marketing research and modeling : progress and …, (pp. 169-199). 2004
Persistent link: https://www.econbiz.de/10003243607
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050221
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Industrial buying and creative marketing
Robinson, Patrick J.; Faris, Charles W. - 1967
Persistent link: https://www.econbiz.de/10000577840
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Conjoint analysis in consumer research : issues and outlook
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541532
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Adaptive conjoint analysis versus self-explicated models : some empirical results
Agarwal, Manoj Kumar; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541549