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Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention
Shih, Tsui-yii - In: The service industries journal 32 (2012) 6, pp. 981-1005
Persistent link: https://www.econbiz.de/10009538655
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Determinates of financial behavior : insights into consumer money attitudes and financial literacy
Shih, Tsui-yii; Ke, Sheng-chen - In: Service business 8 (2014) 2, pp. 217-238
Persistent link: https://www.econbiz.de/10010351450
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Improving the global competitiveness of retailers using a cultural analysis of in-store digital innovations
Trappey, Charles V.; Trappey, Amy J. C.; Mulaomerovic, Elma - In: International journal of technology management : IJTM 70 (2016) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10011612693