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The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry : the mediating role of custo...

Gazi, Md. Abu Issa; Al Mamun, Abdullah; Al Masud, Abdullah - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-12

The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers' experiences with the company's services. For this purpose, this study examines how the influence of organizational commitment(OC) and knowledge management (KM) on customer...

Persistent link: https://www.econbiz.de/10014518876

Customer switching resistance towards internet banking in Malaysia

Lee Hoi Yen; Malarvizhi, Chinnasamy Agamudai Nambhi; … - In: International journal of business information systems : … 21 (2016) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10011520259

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness

Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614

Persistent link: https://www.econbiz.de/10012670734

Factors affecting brand image and commitment among the air travellers in Malaysia

Che Nawi, Noorshella; Al-Mamun, Abdullah; Syed Ali Fazal; … - In: Middle East journal of management : MEJM 7 (2020) 6, pp. 631-646

Persistent link: https://www.econbiz.de/10012392763

Social media and consumer engagement : the case of Malaysian student entrepreneurs

Al-Mamun, Abdullah; Che Nawi, Noorshella; Noorul Azwin … - In: Journal of Asia Pacific business 21 (2020) 3, pp. 185-206

Persistent link: https://www.econbiz.de/10012258228

Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia

Che Nawi, Noorshella; Al-Mamun, Abdullah; Noorul Azwin … - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 188-202

Persistent link: https://www.econbiz.de/10012153299

Customer satisfaction of online apparel businesses in Malaysia : point-purchase and post-purchase comparison

Che Nawi, Noorshella; Al-Mamun, Abdullah - In: International journal of business innovation and research 12 (2017) 3, pp. 386-405

Persistent link: https://www.econbiz.de/10011713727

Antecedents and consequences of a retailers' price image : the moderating role of pricing strategy

Susanto, Perengki; Mohammad Enamul Hoque; Najeeb Ullah Shah - In: Cogent business & management 10 (2023) 3, pp. 1-23

The high competition in retail sectors around the world has a decisive impact on the selection of the right retail price strategies for developing a strong retail price image. Therefore, this study examines the effect of price-related and non-price factors on developing a favourable retailer's...

Persistent link: https://www.econbiz.de/10014506355

Millennial generation's Islamic banking behavioral intention : the moderating role of profit-loss sharing, perceived financial risk, knowledge of Riba, and marketing relationship

Asyari; Mohammad Enamul Hoque; Hassan, M. Kabir; … - In: Journal of risk and financial management : JRFM 15 (2022) 12, pp. 1-22

Despite tons of studies on Islamic banking (IB) behavior, there is a lack of understanding of the Millennial generation’s attitude to and subjective norms surrounding Islamic banking, as well as of their behavioral intention toward Islamic banking. Therefore, the present study investigates the...

Persistent link: https://www.econbiz.de/10014284297

Social media marketing activities on brand equity and purchase intention among Chinese smartphone consumers during COVID-19

Shuyi, Jiang; Al-Mamun, Abdullah; Farzana Naznen - In: Journal of science and technology policy management : JSTPM 15 (2024) 2, pp. 331-352

Persistent link: https://www.econbiz.de/10014469113