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Online information quality as determinant of perceived risk reduction in e-commerce : an application to apparel virtual stores
Aldás-Manzano, Joaquín; Currás-Pérez, Rafael; Sanz … - In: International journal of internet marketing and … 6 (2011) 4, pp. 352-372
Persistent link: https://www.econbiz.de/10009488626
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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
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Antecedents and implications of search engine use as prepurchase information tools
Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 5 (2009) 1, pp. 17-42
Persistent link: https://www.econbiz.de/10003812631
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Mobile Internet adoption by Spanish consumers
Ruiz Mafe, Carla; Sanz Blas, Silvia; Broz-Lofiego, Adrian; … - In: Mobile and ubiquitous commerce : advanced E-business methods, (pp. 221-236). 2009
Persistent link: https://www.econbiz.de/10003885233
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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Drivers and barriers to online airline ticket purchasing
Ruiz Mafe, Carla; Sanz Blas, Silvia; Aldas-Manzano, Joaquín - In: Journal of air transport management 15 (2009) 6, pp. 294-298
Persistent link: https://www.econbiz.de/10003989094
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Consumer shopping behavior online : the case of Spanish web users
Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Global consumer behavior, (pp. 147-173). 2007
Persistent link: https://www.econbiz.de/10003502493
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Assessing the influence of motivations and attitude on mobile social networking use
Sanz Blas, Silvia; Ruiz Mafe, Carla; Martí-Parreño, Jose - In: Global business perspectives 1 (2013) 2, pp. 164-179
Persistent link: https://www.econbiz.de/10009751225
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Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: Journal of marketing communications 18 (2012) 4, pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
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Key drivers of services website loyalty
Sanz Blas, Silvia; Ruiz Mafe, Carla; Pérez Perez, Isabel - In: The service industries journal 34 (2014) 5, pp. 455-475
Persistent link: https://www.econbiz.de/10010379358