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Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.; McAlister, Anna R.; Widmier, Scott - In: Direct marketing : an international journal 1 (2007) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10003936866
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Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.; Bargh, Danielle - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
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Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo; Brucks, Merrie; Campbell, Margaret C.; … - 2017
Persistent link: https://www.econbiz.de/10011695561
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Measuring unethical consumer behavior across four countries
Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Dependence patterns in consumer behavior : exploration and refinement of a concept
Cornwell, T. Bettina; Wamwara-Mbugua, L. Wakiuru; … - In: Journal of consumer behaviour : an international … 7 (2008) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10003693160
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Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru; Cornwell, T. Bettina; … - In: Journal of business research : JBR 61 (2008) 2, pp. 83-90
Persistent link: https://www.econbiz.de/10003625040
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Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation
Cornwell, T. Bettina; Drennan, Judy - 2009
Persistent link: https://www.econbiz.de/10003876814
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Memory for sponsorship relationships : a critical juncture in thinking
Cornwell, T. Bettina; Humphreys, Michael S. - In: Psychology & marketing 30 (2013) 5, pp. 394-407
Persistent link: https://www.econbiz.de/10009753707
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Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment
Cornwell, T. Bettina; Setten, Eric; Paik, Sung-Hee W.; … - In: Journal of public policy & marketing 40 (2021) 3, pp. 429-446
Persistent link: https://www.econbiz.de/10012590349