Modern macroeconomics empirically addresses economy-wide incentives behind economic actions by using insights from the way a single representative household would behave. This analytical approach requires that incentives of the poor and the rich are strictly aligned. In empirical analysis a...

Most simulated micro-founded macro models use solely consumer-demand aggregates in order to estimate deep economy-wide preference parameters, which are useful for policy evaluation. The underlying demand-aggregation properties that this approach requires, should be easy to empirically disprove:...

Some food items that are commonly considered unhealthy also tend to elicit impulsive responses. The pain of paying in cash can curb impulsive urges to purchase such unhealthy food products. Credit card payments, in contrast, are relatively painless and weaken impulse control. Consequently,...

Much analysis in macroeconomics empirically addresses economy-wide incentives behind consumer/investment choices by using insights from the way a single representative household would behave. Heterogeneity at the micro level can jeopardize attempts to back up the representative consumer...

To maximize happiness, one could either improve desired external outcomes (e.g., wealth) or optimize the relationship between desired external outcome and happiness without improving the outcome per se. Economics focuses on the first method. The present chapter advocates a science about the...

We offer a framework about when and how specifications (e.g., megapixels of a camera and number of air bags in a massage chair) influence consumer preferences and report five studies that test the framework. Studies 1-3 show that even when consumers can directly experience the relevant products...

Darwin argued that emotional experience should be affected, in part, by feedback from the skeletal musculature. Since Darwin's time, researchers have documented that emotional experience is shaped by both facial and postural feedback. Two experiments were conducted to determine whether emotional...

From 1998 to 2009 I find that the average time between U.S. households' grocery shopping trips has steadily increased from 4.7 to 6.2 days, and from 1998 to 2006 per capita monthly consumption of fresh fruits and vegetables has decreased from 130 to 112 oz. To understand these changes, a dynamic...

Households have decreased their grocery shopping frequency from once every 4.7 days in 1998 to once every 6.3 days in 2009. To understand this change, an optimal control model is developed of a utility maximizing household that chooses when to shop, how much to purchase, and their piece wise...

The study tries to recognize the behaviour of the consumer with respect to the opportunity cost and marginal benefit associated with the commodity. The research tries to evaluate the factors and identify behavioural traits of consumers if they exist in decision making. The study also tries to...