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Customer Loyalty Modeling under Logistic Function
Louangrath, Paul - 2017
The objective of this paper is to present a case study of customer loyalty involving food services in a university canteen. The purpose is to provide a practical tool for modeling customer loyalty by using logistic function. Prior literature employed linear equation to model customer loyalty....
Persistent link: https://www.econbiz.de/10012950820
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An expeditin of brand identification to evangelism with mediating effect of love and loyalty
Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84
paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … were evaluated within brand identification and brand evangelism. As a result of the analyses, it was determined that brand … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand …
Persistent link: https://www.econbiz.de/10014439350
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Semiparametric Estimation of Consumer Demand Systems in Real Expenditure
Pendakur, Krishna - 2012
Consumer demand microdata typically exhibit a great deal of expenditure variation but not very much price variation. In this paper, we propose a semiparametric approach to the consumer demand problem in which expenditure share equations are nonparametric in the real expenditure direction and...
Persistent link: https://www.econbiz.de/10012712967
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Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Diels, Jana Luisa; Wiebach, Nicole - 2011
Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...
Persistent link: https://www.econbiz.de/10008989876
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole; Diels, Jana L. - 2011
In general, consumer preferences depend on the context of a decision situation. This paper highlights the context-dependence of substitution behavior in out-of-stock (OOS) situations and provides evidence for the relevance of promotion as essential driver of customers' OOS reactions. We...
Persistent link: https://www.econbiz.de/10009266902
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Reducing Interference Bias in Online Marketplace Pricing Experiments
Holtz, David - 2020
Online marketplace designers frequently run A/B tests to measure the impact of proposed product changes. However, given that marketplaces are inherently connected, total average treatment effect estimates obtained through Bernoulli randomized experiments are often biased due to violations of the...
Persistent link: https://www.econbiz.de/10012836058
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Measuring the impact of critical incidents on brand personality
Tischer, Sven - 2012
To evaluate how occurring critical incidents change customer perceptions of brand personality, this study measures the impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different...
Persistent link: https://www.econbiz.de/10009634305
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Random utility and limited consideration
Aguiar, Victor H.; Boccardi, Maria Jose; Kashaev, Nail; … - In: Quantitative economics : QE ; journal of the … 14 (2023) 1, pp. 71-116
The random utility model (RUM, McFadden and Richter (1990)) has been the standard tool to describe the behavior of a population of decision makers. RUM assumes that decision makers behave as if they maximize a rational preference over a choice set. This assumption may fail when consideration of...
Persistent link: https://www.econbiz.de/10014306354
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole; Diels, Jana L. - 2011
In general, consumer preferences depend on the context of a decision situation. This paper highlights the context-dependence of substitution behavior in out-of-stock (OOS) situations and provides evidence for the relevance of promotion as essential driver of customers' OOS reactions. We...
Persistent link: https://www.econbiz.de/10010281526
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Customer reactions in Out-of-Stock situations: Do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Diels, Jana Luisa; Wiebach, Nicole - 2011
Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...
Persistent link: https://www.econbiz.de/10010281530