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An empirical study on the decision-making styles of the Chinese peasant consumers
Baoku, Li; Cuixia, Zhai; Bao, Weimin - In: The journal of consumer marketing 27 (2010) 7, pp. 629-637
Persistent link: https://www.econbiz.de/10008772807
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Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li; Nan, Yafeng; Yao, Ruoxi - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
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Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li; Nan, Yafeng - In: Journal of contemporary marketing science 6 (2023) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
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Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328
Persistent link: https://www.econbiz.de/10015056861