Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Puffery in Advertisements: The...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
32
Experiment
8
Cognition
6
Kognition
6
Decision
5
Emotion
5
Entscheidung
5
Advertising effects
4
Hong Kong
4
Hongkong
4
USA
4
United States
4
Werbewirkung
4
Advertising
3
Brand management
3
Markenführung
3
Perception
3
Präferenztheorie
3
Theory of preferences
3
Wahrnehmung
3
Werbung
3
Beschwerdemanagement
2
Beziehungsmarketing
2
Brand image
2
Complaint management
2
Cultural identity
2
Culture
2
Customer service
2
Decision under uncertainty
2
Dienstleistungsqualität
2
Entscheidung unter Unsicherheit
2
Fundraising
2
Information behaviour
2
Information processing
2
Informationsverhalten
2
Knowledge
2
Knowledge accessibility
2
Kultur
2
Kulturelle Identität
2
more ...
less ...
Online availability
All
Undetermined
11
Free
2
Type of publication
All
Article
31
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
3
Book section
3
Language
All
English
32
Author
All
Wyer, Robert S.
30
Adaval, Rashmi
4
Shen, Hao
4
Xu, Alison Jing
4
Huang, Xun Irene
3
Huang, Yunhui
3
Jia, Yanli
3
Huang, Zhongqiang Tak
2
Hung, Iris W.
2
Wan, Lisa C.
2
Briley, Donnel
1
Cai, Fengyan
1
Chen, Yunqing
1
Dong, Ping
1
Fong, Candy P. S.
1
Gao, Leilei
1
Hong, Sung-tai
1
Hui, Michael K.
1
Jiang, Yuwei
1
Kardes, Frank R.
1
Kim, Yeung-jo
1
Labroo, Aparna A.
1
Li, En
1
Li, Yanjie
1
Park, Jongwon
1
Saluja, Geetanjali
1
Sengupta, Jaideep
1
Shah, Esta D.
1
Shen, Liang
1
Steinhart, Yael
1
Su, Lei
1
Tao, Tao
1
Wang, Yajin
1
Wu, Ruomeng
1
Xu, Jing
1
Yan, Dengfeng
1
Zhang, Ying
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
3
Psychology & marketing
3
Handbook of consumer psychology
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Social psychology of consumer behavior
1
The Routledge companion to consumer behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
Saved in:
2
The role of behavioral mind-sets in goal-directed activity : conceptual underpinnings and empirical evidence
Wyer, Robert S.
;
Xu, Alison Jing
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10003981554
Saved in:
3
L' art pour l'art : experiencing art reduces the desire for luxury goods
Wang, Yajin
;
Xu, Alison Jing
;
Zhang, Ying
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 786-810
Persistent link: https://www.econbiz.de/10013542024
Saved in:
4
The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S.
- In:
Handbook of consumer psychology
,
(pp. 31-76)
.
2008
Persistent link: https://www.econbiz.de/10003716144
Saved in:
5
Procedural influences on judgments and behavioral decisions
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 424-438
Persistent link: https://www.econbiz.de/10009384874
Saved in:
6
Incandescent affect : turning on the hot emotional system with bright light
Xu, Alison Jing
;
Labroo, Aparna A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10010366292
Saved in:
7
Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
Saved in:
8
Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
Saved in:
9
The effect of past behavior on variety seeking : automatic and deliberative influences
Shen, Hao
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10003958589
Saved in:
10
Social psychology and consumer psychology : an unexplored interface
Wyer, Robert S.
;
Adaval, Rashmi
- In:
Social psychology of consumer behavior
,
(pp. 19-61)
.
2009
Persistent link: https://www.econbiz.de/10003812931
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
