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Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model

Bemmaor, Albert C.; Glady, Nicolas - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 1012-1021

Persistent link: https://www.econbiz.de/10009553483

The Dirichlet Distribution as a Model of Brand Choice : Further Testing

Bemmaor, Albert C. - 2016

This paper provides further evidence on the appropriateness of the Dirichlet model for modeling brand choice. A simple estimation procedure is used and the model is tested on consumer panel data for three product categories (margarine, regular coffee and instant coffee). The results show that a)...

Persistent link: https://www.econbiz.de/10012998244

Comment on modeling purchasing behavior with sudden "death" : a flexible customer lifetime model”

Adler, Jost - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1929-1930

Persistent link: https://www.econbiz.de/10014305186

Some characterizations of stockpiling behavior under uncertainty

Helsen, Kristiaan - In: Marketing letters : a journal of research in marketing 3 (1992) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10001119621

Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings

Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev

Persistent link: https://www.econbiz.de/10000767789

Stochastic models of buying behavior

Massy, William F.; Montgomery, David B.; Morrison, Donald G. - 1970

Persistent link: https://www.econbiz.de/10000050486

Consideration, choice, and classifying loyalty

Terech, Andres; Bucklin, Randolph E.; Morrison, Donald G. - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 209-225

Persistent link: https://www.econbiz.de/10003873468

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