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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
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Home country image, country brand equity and consumers' product preferences: an empirical study
Zeugner-Roth, Katharina Petra; Diamantopoulos, Adamantios; … - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 577-602
Persistent link: https://www.econbiz.de/10003782277
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Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
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Exploring the effect of distinct family firm reputation on consumers' preferences
Binz, Claudia; Hair, Joseph F.; Pieper, Torsten M.; … - In: Journal of family business strategy 4 (2013) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10009727017
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The consumer affinity construct : conceptualization, qualitative investigation, and research agenda
Oberecker, Eva M.; Riefler, Petra; Diamantopoulos, … - In: Journal of international marketing 16 (2008) 3, pp. 23-56
Persistent link: https://www.econbiz.de/10003766122
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Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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A typology of consumers' emotional response styles during service recovery encounters
Schoefer, Klaus; Diamantopoulos, Adamantios - In: British journal of management : BJM 20 (2009) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10003884232
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Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334