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Subject
All
Konsumentenverhalten
Internet
21,864
Social Web
20,827
Social web
20,824
Online-Marketing
6,716
Internet marketing
6,685
Electronic Commerce
6,473
Consumer behaviour
6,236
E-commerce
5,972
Deutschland
2,658
Soziales Netzwerk
2,545
Online-Handel
2,482
Online retailing
2,480
Relationship marketing
2,463
Beziehungsmarketing
2,440
Germany
2,401
Social network
2,393
Viral marketing
2,338
Virales Marketing
2,332
Theorie
2,273
Theory
2,212
Welt
2,133
World
2,098
Brand management
1,899
Markenführung
1,893
Informationstechnik
1,850
Information technology
1,809
Social media
1,806
Digitalisierung
1,797
Open Source
1,781
USA
1,775
social media
1,714
Digitization
1,708
United States
1,683
Open source
1,653
Innovation
1,248
Digital platform
1,150
Digitale Plattform
1,147
Markenimage
1,053
Brand image
1,049
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Online availability
All
Undetermined
3,242
Free
1,167
Type of publication
All
Article
4,965
Book / Working Paper
1,121
Type of publication (narrower categories)
All
Article in journal
4,581
Aufsatz in Zeitschrift
4,581
Aufsatz im Buch
363
Book section
363
Graue Literatur
237
Non-commercial literature
237
Working Paper
175
Arbeitspapier
172
Hochschulschrift
126
Thesis
82
Conference paper
57
Konferenzbeitrag
57
Collection of articles of several authors
49
Sammelwerk
49
Aufsatzsammlung
44
Konferenzschrift
21
Collection of articles written by one author
15
Sammlung
15
Case study
10
Fallstudie
10
Conference proceedings
5
Lehrbuch
5
Amtsdruckschrift
3
Government document
3
Reprint
3
Statistics
3
Statistik
3
Festschrift
2
Guidebook
2
Handbook
2
Handbuch
2
Ratgeber
2
Textbook
2
Amtliche Publikation
1
Article
1
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Market information
1
Marktinformation
1
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Language
All
English
5,857
German
225
French
8
Polish
1
Author
All
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
17
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hennig-Thurau, Thorsten
12
Law, Chun Hung Roberts
12
Bauer, Hans H.
11
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Akram, Umair
10
Casaló, Luis V.
10
Füller, Johann
10
Ranfagni, Silvia
10
Usman, Osly
10
Veloutsou, Cleopatra
10
Ghose, Anindya
9
Ko, Eunju
9
Quach, Sara
9
Rather, Raouf Ahmad
9
Ruiz Mafe, Carla
9
Seo, Yuri
9
Stephen, Andrew T.
9
Tan, Yong
9
Wiedmann, Klaus-Peter
9
Aguiar, Luis
8
Ahuja, Vandana
8
Bigné Alcañiz, J. Enrique
8
Grewal, Dhruv
8
Hajli, Nick
8
Harrigan, Paul
8
Luo, Xueming
8
Martens, Bertin
8
Mohd Suki, Norazah
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Thurasamy Ramayah
8
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Institution
All
Springer Fachmedien Wiesbaden
9
IGI Global
6
National Bureau of Economic Research
5
American Marketing Association
3
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Ekonomski Institut Zagreb
1
European University Institute / Department of Economics
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Telecommunications Society
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
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Published in...
All
Journal of business research : JBR
233
Journal of retailing and consumer services
208
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Technological forecasting & social change : an international journal
61
The journal of product & brand management
59
Journal of internet commerce
57
Journal of marketing communications
50
International journal of electronic marketing and retailing : IJEMR
49
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
International journal of consumer studies
47
Electronic commerce research
46
Psychology & marketing
46
International journal of business information systems : IJBIS
42
Journal of management information systems : JMIS
40
Information systems research : ISR
39
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
The journal of brand management : an international journal
39
International journal of hospitality management
38
Marketing intelligence & planning
37
International journal of technology marketing : IJTMkt
36
Cogent business & management
35
Journal of marketing
33
Journal of marketing management : MM
33
Asia Pacific journal of marketing and logistics
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Tourism management : research, policies, practice
32
Journal of travel and tourism marketing
31
International journal of electronic commerce : IJEC
30
Young consumers : insight and ideas for responsible marketers
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of fashion marketing and management
28
Journal of the Academy of Marketing Science
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of hospitality marketing & management
27
Journal of strategic marketing
27
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Source
All
ECONIS (ZBW)
6,081
EconStor
4
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
6,086
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
Saved in:
2
Consumption, social networking and collaboration on the
Internet
Gaudeul, Alexia
-
2018
Persistent link: https://www.econbiz.de/10011999946
Saved in:
3
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
4
Motive des Konsumentenmanagements im Open Source-Marketing
Wiedmann, Klaus-Peter
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 231 - 248)
.
2008
Persistent link: https://www.econbiz.de/10014559563
Saved in:
5
Why customers produce users generated content
Stöckl, Ralph
;
Rohrmeier, Patrick
;
Hess, Thomas
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 271 - 287)
.
2008
Persistent link: https://www.econbiz.de/10014559565
Saved in:
6
Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma
- In:
International journal of business information systems : …
21
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
Saved in:
7
Understanding online donor behavior : the role of donor characteristics, perceptions of the
internet
, website and program, and influence from social networks
Shier, Micheal L.
;
Handy, Femida
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 219-230
Persistent link: https://www.econbiz.de/10009778679
Saved in:
8
Integrating the power of social media dataset impact in medical diagnosis
Suresh, A.
;
Devi, A. Jayanthila
- In:
International journal of intelligent enterprise : IJIE
6
(
2019
)
1
,
pp. 53-58
Persistent link: https://www.econbiz.de/10012062293
Saved in:
9
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
10
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
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