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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H. (ed.); Rösger, Jürgen (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10009700367
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Rated Tags as a Service-Konzept und Evaluierung
Kailer, Daniel - 2016
Persistent link: https://www.econbiz.de/10011471241
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Interactive decision aids : effects on consumers, retailers, and manufacturers
Mažar, Nina - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001851989
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Das Internet als Distributionskanal : Auswirkungen von Breitband auf das Kaufverhalten
Gerdes, Stephanie - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001742958
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2004
Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust;...
Persistent link: https://www.econbiz.de/10001795353
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Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul - 1998
Persistent link: https://www.econbiz.de/10012699714
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Consumption, social networking and collaboration on the Internet
Gaudeul, Alexia - 2018
Persistent link: https://www.econbiz.de/10011999946