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Changes in approach to customer loyalty
Szczepańska, Katarzyna; Gawron, Patryk Paweł - In: Contemporary economics 5 (2011) 1, pp. 60-69
The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of...
Persistent link: https://www.econbiz.de/10009244299
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Stuck Online : When Online Engagement Gets in the Way of Offline Sales
Bar-Gill, Sagit; Reichman, Shachar - 2021
In recent years, billions of dollars are spent, by both online and offline retailers, on website design aimed at increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting whereby a leading premium...
Persistent link: https://www.econbiz.de/10013244663
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Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
Al-Jundi, Salem A.; Shuhaiber, Ahmed; Augustine, Reshmi - In: Cogent business & management 6 (2019), pp. 1-21
Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different...
Persistent link: https://www.econbiz.de/10012622477
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Crowdsourcing New Product Ideas Under Consumer Learning
Huang, Yan; Singh, Param Vir; Srinivasan, Kannan - 2014
We propose a dynamic structural model that illuminates the economic mechanisms shaping individual behavior and outcomes on crowdsourced ideation platforms. We estimate the model using a rich data set obtained from IdeaStorm.com, a crowdsourced ideation initiative affiliated with Dell. We find...
Persistent link: https://www.econbiz.de/10014174825
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Young generation and environmental friendly awareness : does it the impact of green advertising?
Herman, Lalu Edy; Udayana, Ida Bagus Nyoman; Farida, Naili - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 159-166
The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green attitude awareness in the young generation....
Persistent link: https://www.econbiz.de/10012604165
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Inhibitors of e-Government adoption : determinants of habit and adoption intentions
Rey-Moreno, Manuel; Medina-Molina, Cayetano - In: Journal of innovation & knowledge : JIK 2 (2017) 3, pp. 155-171
Explanatory models of e-Government adoption are based on the premise that user behavior results from users’ intentions, which derive from users’ beliefs and attitudes. According to such models, citizens’ high intentions to use e-Government tools should have led to the widespread adoption...
Persistent link: https://www.econbiz.de/10011847137
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Switching from Cash to Cashless Payments : Consumer Behavior Evidence from Kosovo
Ahmeti, Faruk - 2022
This paper investigates the readiness of customers to shift toward cashless payment by identifying the main factors that impact that shift. The sample consisted of randomly selected individuals identified as potential users of cashless payment and are considered more likely to continue using the...
Persistent link: https://www.econbiz.de/10014081829
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Defending the Markers of Masculinity : Consumer Resistance to Brand Gender-Bending
Avery, Jill - 2012
perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand … as a masculine marker, and reifies particular definitions of masculinity in the community …
Persistent link: https://www.econbiz.de/10014047861
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New product development paradigm from the perspective of consumer innovation : a case study of Huawei's integrated product development
Wang, Chengbin; Fang, Yongyan - In: Journal of innovation & knowledge : JIK 9 (2024) 2, pp. 1-10
shows that Huawei has built a sustainable and replicable iterative closed loop between innovation management and business … value through IPD. However, by combining consumer innovation and lean entrepreneurship theory to further analyze Huawei … company's business model. This study incorporates studies in the fields of NPD, IPD, user innovation, and lean startup theory …
Persistent link: https://www.econbiz.de/10014581358
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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378