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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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The influence of involvement on disaggregate attribute choice models
Gensch, Dennis H. - In: Journal of consumer research : JCR ; an … 14 (1987) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10001031360