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Konsumentenverhalten
Marketing
31,391
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8,037
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4,804
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1,091
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1,032
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970
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959
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Wiedmann, Klaus-Peter
16
Herrmann, Andreas
12
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9
Helm, Roland
9
Sheth, Jagdish N.
9
Huber, Frank
8
Orth, Ulrich R.
8
Sattler, Henrik
8
Parsons, Elizabeth
7
Rao, Vithala R.
7
Sacht, Stephen
7
Bauer, Hans H.
6
Eggers, Felix
6
Homburg, Christian
6
Lim, Weng Marc
6
Maclaran, Pauline
6
Meißner, Martin
6
Mogaji, Emmanuel
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Steiner, Michael
6
Alserhan, Baker Ahmad
5
Belk, Russell W.
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Chhajed, Dilip
5
Dahl, Darren W.
5
Foxall, Gordon R.
5
Gensler, Sonja
5
Grunert, Klaus G.
5
Guhl, Daniel
5
Halfmann, Marion
5
Heitmann, Mark
5
Hennigs, Nadine
5
Klapper, Daniel
5
Krishna, Aradhna
5
Landwehr, Jan Rüdiger
5
Louviere, Jordan J.
5
Lusk, Jayson L.
5
Moreau, C. Page
5
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Edward Elgar Publishing
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
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2
National Bureau of Economic Research
2
Peter Lang GmbH
2
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2
Weltwirtschaftsforum
2
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1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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1
Berliner Wissenschafts-Verlag
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1
Center for International Research in Consumers Location and Their Environments
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
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Journal of business research : JBR
60
Journal of retailing and consumer services
32
SpringerLink / Bücher
31
Psychology & marketing
27
Journal of marketing research : JMR
24
Journal of Islamic marketing : JIMA
19
Product experience
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Gabler Edition Wissenschaft
17
Journal of marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
European journal of marketing : EJM
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
International journal of product development : IJPD
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : MM
15
Marketing intelligence & planning
15
Cogent business & management
14
Journal of food products marketing
14
Journal of international consumer marketing
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Marketing theory
14
Springer eBook Collection
13
International journal of islamic marketing and branding
12
International journal of production research
12
Schriftenreihe Studien zum Konsumentenverhalten
12
The journal of product & brand management
12
Europäische Hochschulschriften / 5
11
International journal of wine business research : IJWBR
11
Journal of Islamic marketing
11
Journal of business economics : JBE
11
Journal of fashion marketing and management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Asia Pacific journal of marketing and logistics
10
International journal of production economics
10
International journal of retail & distribution management
10
Journal of international food & agribusiness marketing
10
Journal of marketing communications
10
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ECONIS (ZBW)
2,865
EconStor
10
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
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1
Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness : a conjoint analysis approach
Yang, Sung-Byung
;
Shin, Seung-Hun
;
Joun, Youhee
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10011757752
Saved in:
2
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
3
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.
(
contributor
)
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 413-440)
.
2003
Persistent link: https://www.econbiz.de/10001998086
Saved in:
4
Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma
-
2009
Persistent link: https://www.econbiz.de/10003902507
Saved in:
5
Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
Saved in:
6
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.
;
Borgers, Aloys W. J.
; …
- In:
Conjoint measurement : methods and applications
,
(pp. 273-293)
.
2007
Persistent link: https://www.econbiz.de/10003544659
Saved in:
7
Die Messung des Einflusses der äußeren Produktgestaltung auf die Kaufbereitschaft : dargestellt am Beispiel Weißwein
Szolnoki, Gergely
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003556407
Saved in:
8
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.
(
contributor
)
- In:
Conjoint measurement : methods and applications
,
(pp. 387-414)
.
2001
Persistent link: https://www.econbiz.de/10001690281
Saved in:
9
Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C.
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001788016
Saved in:
10
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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