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Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša; Lah, Marko; Jančič, Zlatko - In: Journal of marketing communications 14 (2008) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
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Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Business ethics quarterly : the journal of the Society … 20 (2010) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - 2010
Persistent link: https://www.econbiz.de/10008807568
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A strategic investigation of the determinants of wine consumption in China
Camillo, Angelo A. - In: International journal of wine business research : IJWBR 24 (2012) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10009532260
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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CSR practices and consumer perceptions
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business research : JBR 66 (2013) 10, pp. 1839-1851
Persistent link: https://www.econbiz.de/10009772360
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Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per; Uggla, Henrik - In: The journal of brand management : an international journal 26 (2019) 5, pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
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Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
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Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp - In: The journal of product & brand management 32 (2023) 5, pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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Nachhaltigkeit als radikaler Wandel : die Quadratur des Kreises?
Lange, Hellmuth (ed.) - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10003335985