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Konsumentenverhalten
Consumer behaviour
16
expérimentation
15
communication sociétale
11
capital-marque
10
Brand image
9
experiment
9
greenwashing
9
CSR communication
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Communication sociétale
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brand equity
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prospectus
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societal communication
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distribution
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Labels
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attribution theory
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réputation
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Marketing management
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Marketingmanagement
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Qualité des produits
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coûts et bénéfices
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label
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Parguel, Béatrice
12
Benoit-Moreau, Florence
4
Audrezet, Alice
2
Fraccaro, Annalisa
2
Larceneux, Fabrice
2
Macé, Sandrine
2
Monnot, Elisa
2
Reniou, Fanny
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Carpenter, Marie
1
Chamaret, Cécile
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Delécolle, Thierry
1
Elgaaied-Gambier, Leila
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Lunardo, Renaud
1
Mimouni Chaabane, Aïda
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Pueschel, Julia
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Renaudin, Valérie
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Valette-Florence, Pierre
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Journal of business research : JBR
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Les cahiers de recherche / HEC Paris
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
14
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1
Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice
;
Benoit-Moreau, Florence
;
Renaudin, …
- In:
Journal of consumer policy : consumer issues in law, …
35
(
2012
)
1
,
pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
Saved in:
2
Third party labeling and the consumer decision process : the case of the PGI European label
Larceneux, Fabrice
;
Carpenter, Marie
-
2008
Persistent link: https://www.econbiz.de/10003749011
Saved in:
3
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
4
Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice
;
Benoit-Moreau, Florence
;
Russell, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 107-134
Persistent link: https://www.econbiz.de/10011298744
Saved in:
5
Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa
;
Parguel, Béatrice
;
Reniou, Fanny
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
Saved in:
6
Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence
;
Parguel, Béatrice
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10009235982
Saved in:
7
Compromise pricing in luxury
Parguel, Béatrice
;
Fraccaro, Annalisa
;
Macé, Sandrine
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10013164372
Saved in:
8
The double-edge effect of retailers' cause-related marketing : when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda
;
Parguel, Béatrice
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 607-626
Persistent link: https://www.econbiz.de/10011602488
Saved in:
9
"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa
;
Reniou, Fanny
;
Parguel, Béatrice
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10011988991
Saved in:
10
Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 285-295
Persistent link: https://www.econbiz.de/10011883216
Saved in:
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