This paper examines the question of why consumers engage in ethical consumption. The authors draw on self-affirmation theory to propose that the choice of an ethical product serves a self-restorative function. Four experiments provide support for this assertion: a self-threat increases...

Dealing with temptations requires self-control. If lying for money constitutes a temptation, restricting people's self-control resources would enhance unethical behavior. We argue that the effect of the selfcontrol on lying depends on two things: 1) easiness to grasp the opportunity to lie, and...