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Konsumentenverhalten
Advertising effects
23
Werbewirkung
23
Fernsehwerbung
19
Television advertising
19
Consumer behaviour
18
Advertising
15
Werbung
15
Internet marketing
10
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Interactive media
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Team
3
Television
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Video game
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Australien
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Bellman, Steven
16
Varan, Duane
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Johnson, Eric J.
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Lohse, Gerald
3
Potter, Robert F.
3
Rask, Amy
3
Robinson, Jennifer A.
3
Cohen, Justin
2
Hartnett, Nicole
2
Kennedy, Rachel
2
Murray, Kyle B.
2
Nenycz-Thiel, Magda
2
Treleaven-Hassard, Shiree
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Wooley, Brooke
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Anesbury, Zachary William
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Bogomolova, Svetlana
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Lee, Minkyo
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Lee, Richard
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Lim, Choong Hoon
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Journal of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of the Academy of Marketing Science
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
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2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
4
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
7
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
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8
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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9
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
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10
Productive play time : the effect of practice on consumer demand for hedonic experiences
Murray, Kyle B.
;
Bellman, Steven
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10009295488
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