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Management's contribution to Internet Commerce benefit - experiences of online small businesses
Poon, Simpson - In: Managing information technology in small business : …, (pp. 279-298). 2002
Persistent link: https://www.econbiz.de/10001761679
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The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun; Negahban, Arash - In: International journal of e-business research : an … 13 (2017) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
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Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
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Online branding strategies of family SME wineries : a Hungarian-German comparative study
Paunović, Ivan; Obermayer, Nóra; Kovari, Edit - In: Journal of family business management : JFBM 12 (2022) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10013536294
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Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest fashion SMEs in Egypt
AbdelAziz, Kesmat; Nor Hasliza Saad; Thurasamy Ramayah - In: Journal of Islamic marketing 14 (2023) 1, pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
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Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright; Anning-Dorson, Thomas; Tackie, Nii Nookwei - In: Journal of fashion marketing and management 27 (2023) 6, pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
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Demand learning through social media exposure in the luxury fashion industry : see now buy now versus see now buy later
Shen, Bin; Xu, Xiaoyan; Yuan, Quan - In: IEEE transactions on engineering management : EM 70 (2023) 4, pp. 1295-1311
Persistent link: https://www.econbiz.de/10014304228
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Investigating behavior intention toward s-commerce adoption by small businesses in Saudi Arabia
Alotaibi, Haifa Ghazzai; Aloud, Monira Essa - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10015051160
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Paradigmata des Konsumentenverhaltens: Die Rolle der Nachfrage im Innovationsprozeß : ein sozialökonomischer Beitrag zur subjektivistischen Theorie der Wahlhandlungen von Konsument...
Engelhard, Peter - 1999
Der Autor analysiert aus einer dynamisch-evolutionären Mikroperspektive die Entstehung persistenter Verhaltens- und Wahlhandlungsmuster von Konsumenten sowie deren Bedeutung für die Profitabilität und die Diffusion von Produktneuerungen. Damit wird das von der evolutionären Ökonomik lange...
Persistent link: https://www.econbiz.de/10011401941
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Der Zusammenhang zwischen Innovationstätigkeit und Technikakzeptanz in Deutschland und Frankreich
Schoser, Christof - 2001
Persistent link: https://www.econbiz.de/10001576715