it impacts brand purchase intention in different product types and consumer groups in comparison to brand perceived value … intention in relation to brand perceived value. After defining lifestyle segments of four different product category consumers … using an AIO scale approach; the relationships through lifestyle, brand value perception and purchase intention were …

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …