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The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
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The sales velocity effect on retailing
Ho, Edward
;
Kowatsch, Tobias
;
Ilic, Alexander
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
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