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Lying in Persuasion
Luo, Zhaotian; Rozenas, Arturas - 2022
We develop a model where the speaker obtains information about which they can lie to persuade the audience. The option … to lie, when exercised on the equilibrium path, incentivizes the speaker to seek more persuasive information. However …
Persistent link: https://www.econbiz.de/10013291404
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Information choice in a social learning experiment
Duffy, John; Hopkins, Ed; Kornienko, Tatiana; Ma, Mingye - In: Games and economic behavior 118 (2019), pp. 295-315
Persistent link: https://www.econbiz.de/10012239133
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Measuring the nonconscious : implicit social cognition in consumer behavior
Perkins, Andrew; Forehand, Mark; Greenwald, Anthony G.; … - In: Handbook of consumer psychology, (pp. 461-475). 2008
Persistent link: https://www.econbiz.de/10003716241
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Strategic firms and endogenous consumer emulation
Kircher, Philipp (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003716830
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Strategic firms and endogenous consumer emulation
Kircher, Philipp; Postlewaite, Andrew - In: The quarterly journal of economics 123 (2008) 2, pp. 621-661
Persistent link: https://www.econbiz.de/10003880867
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Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun; Wang, Lei - In: Psychology & marketing 26 (2009) 11, pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
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You like what I like, but I don't like what you like : uniqueness motivations in product preferences
Irmak, Caglar; Vallen, Beth; Sen, Sankar - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 443-455
Persistent link: https://www.econbiz.de/10008662504
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Still preoccupied with 1995 : the need to belong and preference for nostalgic products
Loveland, Katherine E.; Smeesters, Dirk; Mandel, Naomi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 393-408
Persistent link: https://www.econbiz.de/10008662512
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Social exclusion causes people to spend and consume strategically in the service of affiliation
Mead, Nicole L.; Baumeister, Roy F.; Stillman, Tyler F.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 902-919
Persistent link: https://www.econbiz.de/10008856952