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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Managing brand portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie - In: Journal of strategic marketing 23 (2015) 1, pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
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Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice
Laforet, Sylvie; Chen, Junsong - In: Journal of world business : JWB 47 (2012) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10009406780
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British consumers' attitudes and acceptance of mobile advertising
Laforet, Sylvie; Limahelu, Hannah - In: Emerging topics and technologies in information sytems, (pp. 165-179). 2009
Persistent link: https://www.econbiz.de/10003815376