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Brand Communities in the Axis...
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Konsumentenverhalten
Brand management
43
Brand communities
40
Markenführung
40
Consumer behaviour
39
Social Web
38
Social web
38
Beziehungsmarketing
27
Relationship marketing
27
brand communities
21
Brand image
20
Markenimage
18
Brand
15
Markenartikel
15
Internet marketing
14
Online-Marketing
13
Customer integration
12
Kundenintegration
12
Social media
12
Viral marketing
7
Virales Marketing
7
Brand co-creation
6
Brand loyalty
6
Facebook
5
Brand engagement
4
Brand love
4
Customer satisfaction
4
Kundenzufriedenheit
4
social media
4
Betriebliche Wertschöpfung
3
Brand evaluation
3
Community
3
Gemeinschaft
3
Luxury brands
3
Markentreue
3
Netnography
3
Value creation
3
brand loyalty
3
Advocates
2
Behavioral branding
2
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Undetermined
31
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1
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Article
38
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36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
2
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2
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English
38
Author
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Veloutsou, Cleopatra
5
Kaufmann, Hans Rüdiger
2
Manarioti, Agapi
2
Morgan-Thomas, Anna
2
Popp, Bastian
2
Woratschek, Herbert
2
Abdullah
1
Anderson, Ronald
1
Andreini, Daniela
1
Astafyeva, Alexandra
1
Barajas-Portas, Karla
1
Bauer, Robert
1
Benmiled-Cherif, Héla
1
Black, Iain
1
Calder, Bobby J.
1
Ciappei, Cristiano
1
Colicev, Anatoli
1
Collins, Nathalie
1
Cova, Bernard
1
Danbury, Annie
1
Dass, Sumanjit
1
Dessart, Laurence
1
France, Cassandra
1
Friese, Susanne
1
Fritze, Martin Paul
1
Gegenhuber, Thomas
1
Grimm, Pamela E.
1
Guzman, Francisco
1
Halliday, Sue Vaux
1
Haverila, Kai
1
Haverila, Matti
1
Ho, Ching Wei
1
Holmqvist, Jonas
1
Hook, Margurite
1
Hung, Yu-Chen
1
Johnen, Marius
1
Johnson, Jennifer Wiggins
1
Kamboj, Shampy
1
Kanthavanich, Poramate
1
Kim, Molan
1
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The journal of product & brand management
7
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of brand management : an international journal
2
A Research Agenda for Service Marketing
1
Advances in brand semiotics & discourse analysis
1
Arts marketing : an international journal ; AM
1
Global business & economics review
1
Global business review
1
International journal of business competition and growth : IJBCG
1
International journal of electronic business
1
Journal of fashion marketing and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Organization : the critical journal of organization, theory and society
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
38
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1
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
2
Crowdsourcing: global search and the twisted roles of consumers and producers
Bauer, Robert
;
Gegenhuber, Thomas
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 661-681
Persistent link: https://www.econbiz.de/10011488156
Saved in:
3
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
4
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
5
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
6
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
7
Does social currency matter in creation of enhanced brand experience?
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10011563046
Saved in:
8
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
9
Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux
;
Astafyeva, Alexandra
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
Saved in:
10
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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