Narrow search
Showing 1 - 4 of 4
Cover Image
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Cover Image
Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Shi, Xinping; Lin, Zhibin; Liu, Jonathan; Hui, Yan Keung - In: Information & management : the internat. journal of … 55 (2018) 7, pp. 866-876
Persistent link: https://www.econbiz.de/10011931892
Cover Image
Organic food purchasing behaviour in Qatar and United Arab Emirates : a comparative case study
Basha, Mohamed Bilal; Al Ali, Fatma Sultan Khalfan Helis; … - In: Journal of Islamic marketing 15 (2024) 5, pp. 1185-1202
Persistent link: https://www.econbiz.de/10014520893
Cover Image
Understanding branding is demanding ...
Wilson, Jonathan A. J. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530