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Are stated preferences confirmed by purchasing behaviours? : the case of fair trade-certified bananas in Switzerland
Mahé, Thuriane - In: Journal of business ethics : JOBE 92 (2010), pp. 301-315
Persistent link: https://www.econbiz.de/10008826925
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Estimation of consumers' willingness to pay for geographic indications bananas using conjoint analysis
Dhamotharan, P. G.; Devadoss, Stephen; Selvaraj, K. N. - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10011284446
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A hedonic approach to estimating the supply of variety attributes of a subsistence crop
Edmeades, Svetlana - In: Agricultural economics : the journal of the … 37 (2007) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10003547611
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Yes, we have no bananas : consumer responses to restoration of freedom
Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 541-548
Persistent link: https://www.econbiz.de/10010410177
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A latent class approach to investigating demand for genetically modified banana in Uganda
Kikulwe, Enoch M.; Birol, Ekin; Wesseler, Justus; … - In: Agricultural economics : the journal of the … 42 (2011) 5, pp. 547-560
Persistent link: https://www.econbiz.de/10009388342
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Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.; Septianto, Felix; Frethey-Bentham, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
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Yes, We Have No Bananas : Consumer Responses to Restoration of Freedom
Moore, Sarah; Fitzsimons, Gavan J. - 2016
When stockouts restrict consumers' freedoms, two independent responses can occur: product desirability, or a reactance-based increase in the desire for the unavailable option, and source negativity, or general frustration with the source of the restriction. In four studies, we provide a novel...
Persistent link: https://www.econbiz.de/10014137780
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Yes, We Have No Bananas : Consumer Responses to Restoration of Freedom
Moore, Sarah; Fitzsimons, Gavan J. - 2019
When stockouts restrict consumers' freedoms, two independent responses can occur: product desirability, or a reactance-based increase in the desire for the unavailable option, and source negativity, or general frustration with the source of the restriction. In four studies, we provide a novel...
Persistent link: https://www.econbiz.de/10014107132