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Differences in consumer loyalty and willingness to pay for service attributes across digital channels : a study of the Japanese digital content market
Kim, Donghun; Sugai, Philip - In: Telecommunications policy : the international journal … 32 (2008) 7, pp. 480-489
Persistent link: https://www.econbiz.de/10003753852
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003284144
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Kundenreaktionen auf Steuerungsmaßnahmen in Mehrkanalsystemen : eine experimentelle Untersuchung am Beispiel des Versandhandels
Schulten, Matthias Bernhard - 2008
Persistent link: https://www.econbiz.de/10003820490
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What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
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Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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Media allocation for a mass networking era
Schultz, Don - In: Reinventing interactive and direct marketing : leading …, (pp. 33-48). 2010
Persistent link: https://www.econbiz.de/10003914062
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An analysis of operations-oriented drivers of customer loyalty for two service channels
Prud'homme, Andrea M.; Boyer, Kenneth K.; Hult, G. Tomas M. - In: Direct marketing : an international journal 1 (2007) 2, pp. 78-101
Persistent link: https://www.econbiz.de/10003936938
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Multi-Channel Management im CRM
Schögel, Marcus; Binder, Jochen; Schmidt, Inga; Sauer, … - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 559-597). 2011
Persistent link: https://www.econbiz.de/10008858196
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Investigating dimensionality of multichannel retailer's cross-channel integration practices and effectiveness : shopping orientation and loyalty intention
Lee, Hyun-hwa; Kim, Jihyun - In: Journal of marketing channels : ... distribution … 17 (2010) 4, pp. 281-312
Persistent link: https://www.econbiz.de/10008729035
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Multi-channel customer management : delighting consumer, driving efficiency
Peterson, Michael; Gröne, Florian; Kammer, Karsten; … - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 1, pp. 10-15
Persistent link: https://www.econbiz.de/10008651789