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Konsumentenverhalten
Theorie
55
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54
Consumer behaviour
31
Inventory model
21
Lagerhaltungsmodell
21
Lieferkette
18
Supply chain
18
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18
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Rao, Vithala R.
20
Fang, Xiang
8
Sattler, Henrik
4
Chung, Jaihak
2
Mowen, John C.
2
Narayan, Vishal
2
Park, Joonwook
2
Umashankar, Nita
2
Yu, Yu
2
Andrews, Rick
1
Bacon, Lynd D.
1
Bayus, Barry L.
1
Carlson, Brad D.
1
Carroll, J.
1
Chen, Jialie
1
DeSarbo, Wayne
1
DeSarbo, Wayne S.
1
Ding, Min
1
Elrod, Terry
1
Gammoh, Bashar S.
1
Gavirneni, Srinagesh
1
Huang, Yu-Shan
1
Jaihak, Chung
1
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1
Jiang, Qingyun
1
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1
Kamakura, Wagner A.
1
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1
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1
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1
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1
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1
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1
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1
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1
Palsule-Desai, Omkar D.
1
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1
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Conjoint measurement : methods and applications
3
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2
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2
Psychology & marketing
2
Conjoint measurement : methods and applications ; with 91 tables
1
Cornell agricultural economics staff paper
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
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1
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1
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ECONIS (ZBW)
30
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1
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
Saved in:
2
Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10003605795
Saved in:
3
Handbook of pricing research in marketing
Rao, Vithala R.
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003707380
Saved in:
4
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
5
How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal
;
Rao, Vithala R.
;
Saunders, Carolyne
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
Saved in:
6
Choosing the right target : relative preferences for resource similarity and complementarity in acquisition choice
Yu, Yu
;
Umashankar, Nita
;
Rao, Vithala R.
- In:
Strategic management journal
37
(
2016
)
8
,
pp. 1808-1825
Persistent link: https://www.econbiz.de/10011563944
Saved in:
7
A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
8
Early adoption of modern grocery retail in an emerging market : evidence from India
Narayan, Vishal
;
Rao, Vithala R.
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 825-842
Persistent link: https://www.econbiz.de/10011410007
Saved in:
9
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
2001
Persistent link: https://www.econbiz.de/10001690252
Saved in:
10
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
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