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Brand extension of online technology products : evidence from search engine to virtual communities and online news

Song, Peijian; Cheng, Zhang; Xu, Yunjie; Huang, Lihua - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 91-99

Persistent link: https://www.econbiz.de/10003953519

Online Information Product Design : The Influence of Product Integration on Brand Extension

Zhang, Ping; Cheng, Zhang; Song, Peijian - 2013

With users placing an increasing demand on cross-product integration in electronic markets, the success of new information products becomes increasingly dependent on its integration design with existing products. Consequently, many online vendors have been incorporating branding into information...

Persistent link: https://www.econbiz.de/10014151894

Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach

Wang, Quansheng; Yang, Xue; Song, Peijian; Sia, Choon Ling - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 339-358

Persistent link: https://www.econbiz.de/10010476759

Direct communication and two-sided matching quality on a digital platform : a perspective of choice based on consideration set

Zhao, Xia; Xue, Ling; Song, Peijian; Karahanna, Elena - In: Information systems research : ISR 35 (2024) 2, pp. 629-641

Persistent link: https://www.econbiz.de/10014635020

Do customers always adopt buy-online-and-pick-up-in-store service? : consideration of location-based store density in omni-channel retailing

Li, Qi; Wang, Quansheng; Song, Peijian - In: Journal of retailing and consumer services 68 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013366391

The role of push-pull technology in privacy calculus : the case of location-based services

Xu, Heng; Teo, Hock-hai; Tan, Bernard C. Y.; Agarwal, Ritu - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 135-173

Persistent link: https://www.econbiz.de/10003956635

The effects of privacy concerns and personal innovativeness on potential and experienced customers' adoption of location-based services

Xu, Heng; Gupta, Sumeet - In: Electronic markets : the international journal on … 19 (2009) 2/3, pp. 137-149

Persistent link: https://www.econbiz.de/10009534587

Balancing privacy concerns in the adoption of location-based services : an empirical analysis

Gupta, Sumeet; Xu, Heng; Zhang, Xialong - In: International journal of electronic business 9 (2011) 1/2, pp. 118-137

Persistent link: https://www.econbiz.de/10009260817

The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment

Luo, Xueming; Tong, Siliang; Lin, Zhijie; Cheng, Zhang - In: Journal of marketing 85 (2021) 2, pp. 50-69

Persistent link: https://www.econbiz.de/10012485582

Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness

Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779

Persistent link: https://www.econbiz.de/10011760394