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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta; Shephard, Arlesa; Muralidharan, … - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
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Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands
Al Khasawneh, Mohammad Hamdi; Al-Haddad, Shafiq; … - In: International journal of business excellence : IJBEX 32 (2024) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
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Men's and women's implicit negativity towards obese fashion models
Aagerup, Ulf - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10013270766
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The impact of the social media on consumer behaviour amid economic crisis : the case of luxury consumption
Srivastava, Deepesh Kumar; Ganguly, Madhurima; Bagale, … - In: International journal of intellectual property … 14 (2024) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10015065242
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Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 90-103
Persistent link: https://www.econbiz.de/10009777330
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Obese customers' fitness goal disclosure on social media : exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Singh, Gurmeet; Sharma, Shavneet - In: European journal of marketing 56 (2022) 11, pp. 3138-3167
Persistent link: https://www.econbiz.de/10013457415