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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP
Barnhart, Michelle
;
Mish, Jenny
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10011657500
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