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The effect of multiple language product descriptions on product evaluations
Gopinath, Mahesh
;
Glassman, Myron
- In:
Psychology & marketing
25
(
2008
)
3
,
pp. 233-261
Persistent link: https://www.econbiz.de/10003735811
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2
Self-regulatory focus : the impact on long-term consumer compliance behavior
Dellande, Stephanie
;
Nyer, Prashanth
- In:
Management research review
36
(
2013
)
7
,
pp. 664-673
Persistent link: https://www.econbiz.de/10009770388
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3
How context interferes with similarity-attraction between customers and service providers : the moderating role of support source
Arndt, Aaron D.
;
Karande, Kiran
;
Glassman, Myron
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 294-303
Persistent link: https://www.econbiz.de/10011528727
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