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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - 2016
Persistent link: https://www.econbiz.de/10011560272
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The customer experience ecosystem in two cultural contexts
Barari, Mojtaba; Furrer, Olivier - In: Journal of financial services marketing : JFSM 23 (2018) 3/4, pp. 234-243
Persistent link: https://www.econbiz.de/10011975370
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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana; Furrer, Olivier; Gelb, Betsy D. - In: International marketing review 39 (2022) 4, pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
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The interplay between physical and social servicescape : investigating negative CCI
Furrer, Olivier; Landry, Mikèle; Baillod, Chloé; … - In: The journal of services marketing 37 (2023) 6, pp. 732-745
Persistent link: https://www.econbiz.de/10014314405