Similar Search Results

Yang, Xiaojing; Mao, Huifang; Peracchio, Laura A. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 954-966

Persistent link: https://www.econbiz.de/10009688756

Mao, Huifang; Luo, Xueming; Jain, Shailendra Pratap - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 280-289

Persistent link: https://www.econbiz.de/10003883887

Mao, Huifang; Mariadoss, Babu John; Echambadi, Raj; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 279-292

Persistent link: https://www.econbiz.de/10009530704

Hewage, Ganga S. Urumutta; Liu, Yue; Wang, Ze; Mao, Huifang - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 219-230

Persistent link: https://www.econbiz.de/10012548472

Jain, Shailendra Pratap; Mathur, Pragya; Isaac, Mathew S.; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10014470743

Chen, Zengxiang; Mao, Huifang; Tu, Tu; Wang, Haizhong - In: Psychology & marketing 41 (2024) 8, pp. 1673-1685

Persistent link: https://www.econbiz.de/10015073406

You, Yanfen; Yang, Xiaojing; Wang, Lili; Deng, Xiaoyan - In: Journal of marketing 84 (2020) 2, pp. 133-150

Persistent link: https://www.econbiz.de/10012176607

Jia, Lei; Yang, Xiaojing; Jiang, Yuwei - In: Journal of marketing 86 (2022) 5, pp. 42-57

Persistent link: https://www.econbiz.de/10013390580

You, Yanfen; Pan, Jingjing; Yang, Xiaojing; Fei, Xianzheng - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 509-516

Persistent link: https://www.econbiz.de/10013330871

Ostinelli, Massimiliano; Luna, David; Ringberg, Torsten - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 271-283

Persistent link: https://www.econbiz.de/10010366232