//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Adoption of social networks ma...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
21
USA
14
United States
13
Social Web
8
Social web
8
Brand management
4
Internet marketing
4
Markenführung
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Brand
3
Innovation adoption
3
Innovationsakzeptanz
3
International marketing
3
Internationales Marketing
3
Internet
3
Markenartikel
3
Mobile payment
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Risiko
3
Risk
3
TAM
3
Werbewirkung
3
Werbung
3
Absatz
2
Aesthetics
2
Age group
2
Agro-food marketing
2
Altersgruppe
2
Brand image
2
Chirurgie
2
Confidence
2
Customer satisfaction
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
1
Book section
1
Language
All
English
19
Author
All
Pentina, Iryna
15
Bailey, Ainsworth Anthony
3
Gammoh, Bashar S.
3
Koh, Anthony C.
3
Taylor, David G.
3
Zhang, Lixuan
3
Amos, Clinton
2
Basmanova, Oksana
2
Ben Mimoun, Mohammed Slim
2
Micu, Anca Cristina
2
Okoroafo, Sam C.
2
Voelker, Troy A.
2
Davis, Natalie
1
ELSamen, Amjad Abu
1
Guilloux, Véronique
1
Hawkins, Timothy G.
1
Le, Thuong T.
1
Mishra, Aditya
1
Mishrab, Aditya Shankar
1
Rao, S. Subba
1
Roy, Subhadip
1
Senecal, Sylvain
1
Spears, Nancy
1
Sun, Qin
1
Truong, Dothang
1
Yang, Hongwei Chris
1
more ...
less ...
Published in...
All
Journal of customer behaviour
4
Journal of marketing communications
3
The journal of product & brand management
2
European journal of marketing : EJM
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
The international review of retail, distribution and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How buyer's expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
Rao, S. Subba
;
Truong, Dothang
;
Senecal, Sylvain
;
Le, …
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10003555800
Saved in:
2
Consumer culture brand positioning strategies : an experimental investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007095
Saved in:
3
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
; …
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Saved in:
4
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
Saved in:
5
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
Saved in:
6
The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna
;
Taylor, David G.
;
Voelker, Troy A.
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
Saved in:
7
Cosmetic surgery intent among Generation Y consumers : a social network perspective
Voelker, Troy A.
;
Pentina, Iryna
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 38-56
Persistent link: https://www.econbiz.de/10008990991
Saved in:
8
A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna
;
Basmanova, Oksana
;
Zhang, Lixuan
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
Saved in:
9
"Natural" labeling and consumers' sentimental pastoral notion
Amos, Clinton
;
Pentina, Iryna
;
Hawkins, Timothy G.
; …
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 268-281
Persistent link: https://www.econbiz.de/10010422975
Saved in:
10
Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?
Taylor, David G.
;
Pentina, Iryna
- In:
Online consumer behavior : theory and research in …
,
(pp. 35-54)
.
2012
Persistent link: https://www.econbiz.de/10009567834
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->