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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets

Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269

Persistent link: https://www.econbiz.de/10012650596

Evaluating the impact of religious icons and symbols on consumer's brand evaluation : context of Hindu religion

Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra - In: Journal of advertising 50 (2021) 4, pp. 372-390

Persistent link: https://www.econbiz.de/10012650821

A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements

Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307

Persistent link: https://www.econbiz.de/10012607655

Why do consumers buy green apparel? : the role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive

Sadiq, Mohd; Bharti, Kumkum; Adil, Mohd; Singh, Ramendra - In: Journal of retailing and consumer services 62 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012648931

An exploratory investigation into the hierarchical linkages between salespersons' sales call activities and customers' psychosocial benefits and terminal values

Singh, Ramendra - In: Journal of Indian business research 3 (2011) 2, pp. 103-116

Persistent link: https://www.econbiz.de/10009315750

Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective

Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26

Persistent link: https://www.econbiz.de/10012103952

Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers

Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019

Persistent link: https://www.econbiz.de/10012105359

Money, religiosity, and spiritual well-being : does it impact consumers' ethical beliefs? : evidence from India

Singh, Ramendra - In: Decision 45 (2018) 3, pp. 259-269

Persistent link: https://www.econbiz.de/10011951031

Bottom of the pyramid marketing : making, shaping and developing BOP markets

Singh, Ramendra (ed.) - 2019 - First edition

Persistent link: https://www.econbiz.de/10012033273

Religiosity and consumer behavior : a summarizing review

Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 32-54

This article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intolerance, ethics, and risk aversion. It also impacts consumer attitude toward religious products and...

Persistent link: https://www.econbiz.de/10012156772