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Konsumentenverhalten
Innovation adoption
6
Innovationsakzeptanz
6
Angepasste Technologie
4
Appropriate technology
4
Mobile communications
4
Mobilkommunikation
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Hong Kong
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China
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2001-2006
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Arbeitsgruppe
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Arbeitszufriedenheit
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Cheng, Simone
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Cho, Vincent
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Lam, Terry
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International journal of hospitality management
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Journal of global marketing
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ECONIS (ZBW)
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The role of the customer-seller relationship in the intention of the customer to complain : a study of Chinese restaurateurs
Cheng, Simone
;
Lam, Terry
- In:
International journal of hospitality management
27
(
2008
)
4
,
pp. 552-562
Persistent link: https://www.econbiz.de/10003860310
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2
The endorser's persuasiveness on the purchase intention of high-involvement products : a comparison between a newly launched product and a mature one
Cho, Vincent
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10008652530
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