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Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Electronic commerce research 13 (2013) 4, pp. 457-475
Persistent link: https://www.econbiz.de/10010231566
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Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
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Social commerce users' optimal experience : stimuli, response and culture
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Journal of electronic commerce research : JECR 20 (2019) 4, pp. 199-218
Persistent link: https://www.econbiz.de/10012153986
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Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Electronic commerce research 17 (2017) 4, pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
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Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Journal of retailing and consumer services 67 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013364448
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Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791