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Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M. - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
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Authenticity as meaning validation : empirical investigation of iconic and indexical cues in a context of "green" products
Ewing, Douglas R.; Allen, Chris T.; Ewing, Rondall L. - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 381-390
Persistent link: https://www.econbiz.de/10009668420
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Consumers' attitudes about energy conservation in Sweden, Canada, and the United States, with implications for policymakers
Allen, Chris T. - In: Journal of marketing & public policy : JM & PP ; an … 1 (1982), pp. 57-67
Persistent link: https://www.econbiz.de/10001103737
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1992 AMA Winter Educators' Conference
Allen, Chris T. (ed.); Madden, Thomas Justin (contributor);  … - Winter Educators' Conference <1992, San Antonio, Tex.> - 1992
Persistent link: https://www.econbiz.de/10013274785
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Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.; Allen, Chris T. - In: The journal of brand management : an international journal 24 (2017) 5, pp. 405-422
Persistent link: https://www.econbiz.de/10011799025