Food safety policy programs often involve communication campaigns that inform the general public about reductions in the risk of experiencing negative outcomes in the future. Using a stated-choice survey, we find that people do not fully accept scientific risk estimates, but they adjust these to...

Consumers’ food choices often deviate from rationality. This paper explores whether deviations from rationality impact home-grown values elicited using either bid- or choice-based value elicitation techniques. The paper focuses on second-price Vickrey auctions and discrete choice experiments,...